And while this is a marketing book for a marketing course, it seems more like an excuse to market TO YOU. It's clearly written and includes lots of fresh, up-to-date, illustrative real-world examples to prove their theories and statements.
Each chapter is filled with key terms used in the real world and the definitions can be found in the margins. The terms are also explained by the author's words as well as live examples. The end-of-chapter questions and case studies are also a very good reference and provide a way to test yourself on the content shared within the chapters.
Also included in the chapters are many helpful charts, tables, and photos. During my course I found this to be a very helpful book and believe that the content that is covered will help me while I continue to chase my professional goals and dreams. Great Buy! However, i could not afford to purchase that one and opted to settle for the 13th ed. After receiving this and examining the quality and even comparing it to the 15th ed that some of my friends had, I disn't feel as though I settled for it, if anything I got an amazing deal.
The content in the book is extremely similar to that of the 15th ed. I've notices very few differences, which may deal with the pictures or examples they used. Also, i bought this book in hard cover compared to my friends who bought it in soft cover. Canadian 3rd ed. Cunningham and Robert Warren Includes bibliographical references and index. Donor friendsofthesanfranciscopubliclibrary Edition 4th Canadian ed. There are no reviews yet.
Be the first one to write a review. Books for People with Print Disabilities. Internet Archive Books. Better World Books. Uploaded by Phillip. L on October 6, Internet Archive's 25th Anniversary Logo. Search icon An illustration of a magnifying glass. User icon An illustration of a person's head and chest. Sign up Log in. Web icon An illustration of a computer application window Wayback Machine Texts icon An illustration of an open book.
0コメント